May 1, 2012 by Carin
Today’s confession isn’t so much a confession as it is a rant. I hate branding. To be more specific I hate branding when it comes to children’s items. Here is a good example of crazy branding on what you would expect to be a non-branded item. This weekend my husband and I (with Myles in tow) headed to Toy R Us to do some birthday shopping for Grace’s 3rd birthday coming up next week. We had decided we would buy her a big girl big with training wheels (trikes are way too small for my long legged girl!) and a bike helmet. We headed to the bike section of the store to be met with bike upon bike that was branded. By branded, if you aren’t sure what I am referring to is when companies throw their logo or characters on every piece of imaginable product known to man. Think Disney princesses, Strawberry Shortcake, Pinkalicious, Barbie and Minnie Mouse. And if they weren’t branded, they were overly pink or ugly. Not one pretty blue or green bike without some non-commercial pictures thrown over every inch of the bike. So we moved on and found a bike online that was more our speed that was super cute and just what we were looking for. But I digress. Then we thought we should look at the bike helmets. Oh my gosh, more of the same stuff. Every helmet had a character on it. Gross. Do girls really need to wheel down the sidewalk with Barbie, Hello Kitty, Disney princesses or Minnie Mouse on their head?
I realize that is what a lot of girls like, but I want to believe the majority of kids only like it because that is what their parents buy for them. We on the other hand don’t want our kids inundated with commercially branded items. Soon enough she will have a say in what is bought for her. But for now, it is up to us and we are not giving in it. She doesn’t need to ride, wear or drink from items with princesses or Barbie on them. Those same items with polka dots, rainbows or stripes do the same thing and are cuter. And on the plus sides, our daughter isn’t a walking billboard for companies just looking to make an extra buck off of a show or movie.
What about you dear readers, do you avoid branded items like the plague or give in to your kids and buy it? Are you grossed out by the sheer madness at all the kids’ items that are branded?